By participating, entrants agree that Gucci, those involved in the development, production (including prize suppliers), implementation and distribution of this promotion and their respective parent companies, affiliates, subsidiaries, service providers, and agencies, and their directors, officers, agents, employees, attorneys, and any other person or entity associated with such entities and/or promotion shall not be liable for any and all claims, damages, losses or injuries, including any third party claims, arising from or relating to, in whole or in part, this Contest, including entry and participation in this Contest and acceptance, possession, use or misuse of the prizes.

The Contest period will begin on January 28, 2008 and will end at midnight on February 28, 2008 (the "Contest Period"). To be eligible to win, your photo must be received during the Contest Period. Gucci encourages you to make your submission as early as possible. So long as the entry is made during the Contest Period, your submission will be reviewed by Gucci.

During the Contest, certain submissions will be displayed on the Gucci Loves New York map, at www.guccilovesny.com. At the end of the Contest Period, four (4) winners will be selected based upon the submission's creativity, originality and on other criteria to be determined by Gucci. To participate in the Contest, it is not necessary to be a past Gucci customer, to purchase anything from Gucci or to pay any fee to Gucci.

Participation in the Contest is limited to residents of New York, New Jersey and Connecticut who are eighteen (18) years of age or older as of the date of their submission. All photos, imagery and text submitted through this Contest will become the sole property of Gucci and Gucci will retain the exclusive right to use the materials submitted for publicity, marketing and public relations, including the option to post the materials on Gucci's official website.

How to Enter:

No purchase is necessary to enter the Contest. To enter, complete the on-line registration form located at http://www.guccilovesny.com. All on-line entrants must provide a valid e-mail address, along with their first and last names and current address. Any effort by an entrant to misrepresent themselves through the use of aliases will disqualify entries of that entrant. Entrants can submit as often as they like. By participating in the Contest, all entrants agree to abide by these Official Rules.

Sponsor:

The Contest is sponsored by Gucci America, Inc., 50 Hartz Way, Secaucus, NJ, 07094 ("Gucci"). Gucci is solely responsible for the Contest.

Eligibility.

The Contest is open to residents of New York, New Jersey and Connecticut who are eighteen (18) years of age or older as of the date of their submission. This Contest is void wherever prohibited by federal, state, provincial, municipal or local law. Directors, officers, and employees of Gucci, its parents, affiliates, subsidiaries, divisions, distributors, agents, professional advisors, printers, and advertising, promotional and marketing agencies and the immediate family members of such directors, officers or employees, and persons living in the same household as such directors, officers or employees (whether related or not) are not eligible. Every action taken by a participant in conjunction with the Contest must comply with local, state and federal laws.

Winner Selection and Notification.

During the Contest Period, certain of the submissions will be included in the www.guccilovesny.com website. These submissions will be selected by judges who are paid employees of Gucci and who have been selected for their impartiality and marketing and promotional experience (the "Judges"). The Judges will judge the submissions based upon their originality, creativity, quality and on other criteria to be determined by Gucci in the sole discretion of the judges. Four winners will be selected by the Judges upon review of the submissions that have been included in the website.

Entries will be deemed to have been submitted by the Authorized Account Holder of the e-mail address submitted at the time of entry. "Authorized Account Holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. The decisions of Gucci are final and binding in all matters relating to this Contest.

All submissions become the property of Gucci and will not be returned to the participant. Gucci and its designees shall have the perpetual, worldwide right to edit, alter, publish, and use the submission in any way and in any media for trade, advertising, promotional, and/or other purposes as Gucci and/or its designees may determine without further consideration, permission, or notification to participants or any third party. Gucci reserves the right to alter the contents of the submission in before inclusion on www.guccilovesny.com or www.gucci.com.

Winners will be notified by email, mail, or announcement on www.guccilovesny.com or www.gucci.com and Gucci reserves the right to determine any additional means of notification. Winners will be given three (3) business days from the first day of notification to respond to claim the winning prize(s). A non-response by the winner or non-receipt of notification response after the specified three (3) business days will be considered winner's forfeiture of the prize and an alternate winner may be selected from the pool of eligible entries. If an entrant is found to be ineligible for any reason in the sole and absolute discretion of Gucci, an alternate winner may also be selected from the pool of eligible entries. At the sole and absolute discretion of Gucci, winners may be required to complete and return an Affidavit of Eligibility and Liability/Publicity Release as a condition of acceptance of a prize. Gucci shall not be liable for: (1) failed, returned or misdirected notifications based on inaccurate information provided by the winner on the entry form; or (2) entries, and responses to winner notifications which are lost, late, incomplete, illegible, unintelligible, misdirected, damaged or otherwise not received by the intended recipient in whole or in part or for computer or technical errors of any kind.

Prizes.

For this Contest, there will be four (4) prizes awarded to eligible participants consisting of a Gucci Loves New York limited edition handbag valued at approximately $500 per handbag. Winners must be at least 18 years of age at the time of their submission and agree through submitting their entry electronically to waive any and all claims of liability against Gucci, their affiliates, and their respective employees and agents for any personal injury or loss, which may occur from participation in the Contest or from the claim and use of any prize.

The winners shall be responsible and liable for all federal, state and local taxes on the value of their prize.

General Conditions.

This Contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations. In the event of non-compliance by the winners, with the official rules of this Contest, an alternative winner(s) may be awarded the respective prize(s). The prize is non-transferable. Prizes may not be substituted for cash, except that Gucci reserves the right to substitute a prize of equal or greater value if the prize is unavailable or to substitute with a gift certificate or gift card. Return of any prize or prize notification as undeliverable will result in a disqualification and an alternate winner may be selected. Except where legally prohibited, acceptance of any prize constitutes permission for Gucci to use the winner's name, photograph, likeness, voice, address (city and state) and testimonials, in printed, broadcast, on-line or news media, in perpetuity, in any manner they deem appropriate in connection with promoting this promotion, with the opening of Gucci's New York store at 725 Fifth Avenue or with regard to any future promotion, without further compensation in connection with this Contest or the prize awarded.

Releases.

By participating, entrants agree that Gucci, those involved in the development, production (including prize suppliers), implementation and distribution of this promotion and their respective parent companies, affiliates, subsidiaries, service providers, and agencies, and their directors, officers, agents, employees, attorneys, and any other person or entity associated with such entities and/or promotion shall not be liable for any and all claims, damages, losses or injuries, including any third party claims, arising from or relating to, in whole or in part, this Contest, including entry and participation is this Contest and acceptance, possession, use or misuse of the prizes.

Gucci shall not be liable for entries and winner notification responses that are delayed, lost, misdirected, mis-delivered, marked postage-due, illegible, mutilated, incorrect or incomplete, and such entries will be not be eligible for this Contest. Gucci shall not be responsible for any technical malfunctions of the telephone network, computer on-line system, computer equipment, software, program malfunctions or other failures, delayed computer transactions or network connections that are human, mechanical or technical in nature, or any combination thereof, including any injury or damage to entrant's or any other person's computer related to or resulting from downloading any part of this Contest. Any person attempting to defraud or in any way tamper with this Contest will be ineligible for prizes and may be prosecuted to the full extent of the law. Gucci reserves the right, in its sole discretion, to cancel or suspend this Contest should viruses, bugs or other causes beyond its control corrupt the administration, security or proper play of the Contest. Gucci further reserves the right to modify the rules of the Contest in any way or at any time, as long as reasonable notice is given. This Contest shall be governed by New York law. By participating in this Contest, entrants agree that New York courts shall have jurisdiction over any dispute or litigation arising from or relating to this Contest and that venue shall be only in New York City.

By participating in this Contest, entrants represent, warrant and agree that they are the sole creator of their submissions, or, if they are not the sole creator of their submissions, that they have the express permission of any person who assisted them in preparing their submissions.

The submissions must not contain any inappropriate or offensive material, as determined solely by Gucci. Any submission, which in the sole opinion of Gucci, is deemed inappropriate (e.g., defamation, nudity, pornography, gratuitous violence, inappropriate language, obscene, illegal, racially or morally offensive, etc.) or is inconsistent with the theme or image of the promotion may be rejected and will result in disqualification. Moreover, each submission must comply with all laws, rules, and regulations including, but not limited to, those concerning copyright, plagiarism, trademark, defamation and invasion of privacy.

All entrants agree to indemnify, defend and hold harmless Gucci and its parents, affiliates, licensees, successors and assigns from and against any and all liability, losses, costs and expenses (including attorneys' fees) incurred as a result of any submission submitted to Gucci in violation of any terms contained in these Official Rules.

Rules/Winners List.

To receive a copy of the list of winners, send a request for a winner's list for the Gucci Loves New York contest together with a self-addressed stamped envelope to: "Gucci Loves New York Contest", c/o e-Commerce, 50 Hartz Way, Secaucus, NJ, 07094.

Removal of Participant's Name From Gucci's Participant List

By checking the appropriate box, participants may agree to be included on Gucci's publicity list and agree to receive e-mail communications from Gucci, and its affiliated companies, and to receive, on occasion, information regarding products, future promotions, the products, or other publicity materials.

In the event participants wish to have their information updated, altered or deleted from Gucci's publicity list, they may contact Gucci by e-mail at assistance@us-onlineshopping.gucci.com or telephone Gucci at (800) 234-8224. Should a participant entering the Contest decline to be included on Gucci's publicity list, their information will automatically be deleted from Gucci's participant list within sixty days of the completion of the Contest.